From the Founder who built, scaled, and exited two multi-million-pound businesses with a global reach.
From the Founder who built, scaled, and exited two
multi-million-pound businesses with a global reach.
Ever Wondered How to Build a Lead Engine?
This is a clear breakdown of the system behind predictable demand.
In this short 12 minute, ungated video, Chris walks through how a Lead Engine is actually built - the order, the thinking, the systems, that makes growth predictable. Watch this video if you want clarity.
What you’ve just watched isn’t theory. It’s the same system we’ve used to build, scale and exit founder-led businesses.
Want us to build this for you?
Before we build anything, we diagnose everything.
What you’ve just watched isn’t theory. It’s the same system we’ve used to build, scale and exit founder-led businesses.
Want us to build this for you?
Before we build anything, we diagnose everything.
These are the 10 Strategic Assets that Underpin the Lead Engine Code
Each asset removes a specific form of friction in growth
Asset 1 | The Founder Roadmap
Asset 1 | The Founder Roadmap
Stop building a business that consumes you. We engineer a strategic roadmap that aligns your revenue targets with your personal freedom, setting clear 3-year targets and your "Freedom AOV" (Average Order Value).
Stop building a business that consumes you. We engineer a strategic roadmap that aligns your revenue targets with your personal freedom, setting clear 3-year targets and your "Freedom AOV" (Average Order Value).
Stop building a business that consumes you. We engineer a strategic roadmap that aligns your revenue targets with your personal freedom, setting clear 3-year targets and your "Freedom AOV" (Average Order Value).
Asset 2 | The Value Proposition Architecture
Asset 2 | The Value Proposition Architecture
We build your "Irresistible Offer" framework. We move past generic taglines to solve a "desperate problem" for your market, using a formula that removes friction and commands higher fees.
We build your "Irresistible Offer" framework. We move past generic taglines to solve a "desperate problem" for your market, using a formula that removes friction and commands higher fees.
We build your "Irresistible Offer" framework. We move past generic taglines to solve a "desperate problem" for your market, using a formula that removes friction and commands higher fees.
Asset 3 | The ICP Intelligence Report
Asset 3 | The ICP Intelligence Report
Marketing is a conversation, not a broadcast. We define your Ideal Customer Profile (ICP) by mapping their external goals against their internal fears, the secret psychological triggers that actually drive them to buy.
Marketing is a conversation, not a broadcast. We define your Ideal Customer Profile (ICP) by mapping their external goals against their internal fears, the secret psychological triggers that actually drive them to buy.
Asset 4 | Your Proprietary Method (The Unique Vehicle)
Asset 4 | Your Proprietary Method (The Unique Vehicle)
We define "Why You?" by codifying your unique process into a proprietary branded asset. We turn your background and approach into a "System" or "Blueprint" that competitors cannot replicate.
We define "Why You?" by codifying your unique process into a proprietary branded asset. We turn your background and approach into a "System" or "Blueprint" that competitors cannot replicate.
We define "Why You?" by codifying your unique process into a proprietary branded asset. We turn your background and approach into a "System" or "Blueprint" that competitors cannot replicate.
Asset 5 | The Sales Counter-Attack Playbook
Asset 5 | The Sales Counter-Attack Playbook
Master the "Sales Chess Game" before the first move. Using AI-driven market analysis, we identify the top objections and build powerful counter-attacks to eliminate customer risk and shorten your sales cycle.
Master the "Sales Chess Game" before the first move. Using AI-driven market analysis, we identify the top objections and build powerful counter-attacks to eliminate customer risk and shorten your sales cycle.
Master the "Sales Chess Game" before the first move. Using AI-driven market analysis, we identify the top objections and build powerful counter-attacks to eliminate customer risk and shorten your sales cycle.
Asset 6 | The Trust Pebble (Immediate Revenue)
Asset 6 | The Trust Pebble (Immediate Revenue)
We activate your fastest path to cash. By deploying the "Reciprocity Multiplier," we turn your funnel upside down to generate high-quality, warm referrals without spending a penny on advertising.
We activate your fastest path to cash. By deploying the "Reciprocity Multiplier," we turn your funnel upside down to generate high-quality, warm referrals without spending a penny on advertising.
We activate your fastest path to cash. By deploying the "Reciprocity Multiplier," we turn your funnel upside down to generate high-quality, warm referrals without spending a penny on advertising.
Asset 7 | The A3C Lead Funnel
Asset 7 | The A3C Lead Funnel
We build your automated lead infrastructure. From Awareness to Advocacy, we deploy a streamlined funnel that moves prospects through the buyer journey, choosing the specific vertical or horizontal channel strategy that fits your niche.
We build your automated lead infrastructure. From Awareness to Advocacy, we deploy a streamlined funnel that moves prospects through the buyer journey, choosing the specific vertical or horizontal channel strategy that fits your niche.
We build your automated lead infrastructure. From Awareness to Advocacy, we deploy a streamlined funnel that moves prospects through the buyer journey, choosing the specific vertical or horizontal channel strategy that fits your niche.
Asset 8 | The Cash Multiplier (Performance Engine)
Asset 8 | The Cash Multiplier (Performance Engine)
We inject predictable "footfall" into your business. We set up your first performance marketing campaigns (Paid Traffic) to test your funnel instantly and accelerate growth beyond the limits of your organic network.
We inject predictable "footfall" into your business. We set up your first performance marketing campaigns (Paid Traffic) to test your funnel instantly and accelerate growth beyond the limits of your organic network.
We inject predictable "footfall" into your business. We set up your first performance marketing campaigns (Paid Traffic) to test your funnel instantly and accelerate growth beyond the limits of your organic network.
Asset 9 | The 90-Day Execution Playbook
Asset 9 | The 90-Day Execution Playbook
The transition from "Doing" to "Owning." We build your non-negotiable execution plan, ensuring the strategy becomes a physical reality with clear daily actions that buy back your time.
The transition from "Doing" to "Owning." We build your non-negotiable execution plan, ensuring the strategy becomes a physical reality with clear daily actions that buy back your time.
Asset 10 | The Founder Pledge
Asset 10 | The Founder Pledge
The final handover. You define your commitment to the system in a high-stakes pledge. This ensures sustained accountability and shifts your identity from a "Hustling Founder" to a "Strategic Leader."
The final handover. You define your commitment to the system in a high-stakes pledge. This ensures sustained accountability and shifts your identity from a "Hustling Founder" to a "Strategic Leader."
Ready to Apply This to Your Business?
If the framework you’ve just seen resonated, the next step isn’t more content,
it’s clarity on how this applies to your business.
Some founders start with a diagnostic.
Others prefer a direct conversation.
Both are designed to remove uncertainty, not create pressure.