From the Founder of two multi-million-pound exits and a global 1,000-person agency.

Underestimated Collective Privacy Policy

From the Founder of two multi-million-pound

exits and a global 1,000-person agency.

Purpose Of This Privacy Policy


Underestimated Collective Ltd values your privacy and is dedicated to safeguarding your personal data. This Privacy Policy outlines how we manage your personal information when you visit our website or use our services, informing you of your rights and how the law protects you.


Who We Are And How To Contact Us


Purpose of this Policy


This Privacy Policy explains how Underestimated Collective Ltd collects and uses your data, including any information you may provide through our website when you register, purchase products or services (such as the Lead Engine Code Sprint), or participate in promotions (such as the Lead Engine Diagnostic Audit).

This website is not intended for children, and we do not knowingly collect data from children under the age of 13.


Contact Details


If you have questions about this Privacy Policy or our privacy practices, please reach out via:

  • Legal Entity Name: Underestimated Collective Ltd

  • Email Address: ella@underestimatedcollective.com

Should you have concerns, you may also contact the UK Information Commissioner’s Office (ICO), the UK’s data protection authority, at www.ico.org.uk. However, we appreciate the opportunity to address your concerns directly before you contact the ICO.


What Data We Collect


Data You Provide:

  • Full name, email address, and company details when registering for an account, submitting an application for a discovery call, or requesting the Lead Engine Diagnostic Audit.

  • Strategic data provided in the application forms (e.g., biggest challenges, AOV, current marketing spend).

  • Password when registering for the private Collective portal.


Technical Data We Collect:

  • IP addresses, browser type and version, device information, metadata, referring URLs, and usage patterns.

  • We may use analytics tools to better understand how users engage with our website to improve the experience and optimize our funnel performance.


Feedback and Interaction Data:

  • Information provided in surveys, reviews, testimonials (including video or audio consent), or when contacting us for support.


How We Use Your Data


We process your personal data for various purposes:

  • Service Delivery: To manage your account and efficiently deliver the Lead Engine Code content, Collective Sprint calls, and 1-to-1 sessions.

  • Audit and Personalisation: To conduct personalised analysis (e.g., the Loom video diagnostic) based on the strategic data you provide in the forms.

  • Improvement and Development: To test, monitor, and improve our services and develop new features based on Collective feedback.

  • Security and Fraud Prevention: To maintain the security of our platform and prevent misuse or unauthorized access.

  • Compliance: To fulfill legal obligations or defend our legal rights.


Legal Basis for Processing:

We process your data under several lawful bases:

  • Performance of a contract: To deliver services you have requested (e.g., the 8-week sprint).

  • Legitimate interests: For business administration, analytics, and marketing.

  • Legal obligations: To comply with applicable laws and regulations.


Marketing And Communications


Promotional Communications

We may use your contact data to send promotional content about products and services relevant to founders. You can opt out of marketing at any time via the unsubscribe link in our emails or by contacting us.


Third-Party Marketing

We will only share your personal data with third parties for marketing purposes if you have given explicit consent.


Cookies And Similar Technologies


Our website uses cookies to enhance your experience. You can adjust your browser settings to refuse cookies, though some features may not function properly.


Data Sharing


We do not sell or rent your personal data. However, we may share your information:

  • With trusted service providers (e.g., payment processors, CRM platforms, hosting providers) to enhance our services.

  • To comply with legal obligations or protect our rights.

  • By anonymizing data for statistical purposes.


Data Storage And Security


We use commercially reasonable measures to secure your data. However, we cannot guarantee the absolute security of your data during transmission. You are responsible for safeguarding your account credentials for the Collective portal.

Following account deactivation, we may retain your data for legitimate purposes such as compliance, auditing, and to deliver on our "Collective for Life" community promise.


Children’s Privacy


Our services are not intended for users under the age of 13. We do not knowingly collect data from children. If we discover that we have inadvertently collected such data, it will be promptly deleted.


Your Rights Under GDPR


If you are located in the EEA or the UK, you have the following rights:

  • Access, correction, and deletion of personal data.

  • Objecting to data processing or requesting data portability.

  • Withdrawing consent where processing is based on consent.

To exercise these rights, contact us at contact@chrishyland.uk.


Changes To This Policy


We may update this Privacy Policy periodically. Please check regularly for updates. Continued use of our services constitutes acceptance of any changes.