From the Founder of two multi-million-pound exits and a global 1,000-person agency.
From the Founder of two multi-million-pound
exits and a global 1,000-person agency.
Own the Lead Engine that Buys
Back Your Freedom.
Stop "hunting" for leads and start scaling with the strategic operating system used to build and exit 4Ps Marketing and The Happiness Index. In 8 weeks, I will help you build, deploy, and own the permanent marketing assets that deliver predictable growth—without the overhead of a full-time CMO.
Official Start Date of Collective #2
Official Start Date: 28th January 2026
Official Start Date: 28th January 2026
Are You Trapped in the 'Brave Face' Cycle?
You started your business for freedom, but you're working harder than ever. We know the signs of a failing lead engine:
You’re constantly ‘hunting’ for leads, resorting to frantic effort, not predictable systems.
You’ve been burned by agencies or wasted marketing investments that delivered tactics, not strategy.
You know you need to focus on growth but lack the time, skills, or confidence to even start.
The deep-seated fear of being trapped in a business that constantly relies on you.
The silent anxiety of wasting more time and money.
The pressure of wearing the "brave face" while feeling isolated and out of control.
'The way out starts with a proven blueprint, not just another tactic.'
Chris Hyland, Founder, Underestimated Collective
The Lead Engine Code: From Wasted Investment to Crystal Clarity.
"Before the Collective, everyone told me I was right, but Chris challenged me deeply on our positioning. We made progress surprisingly quickly, and I now feel total clarity."
Andrew Tilling
(Founder)
"Before the Collective, everyone told me I was right, but Chris challenged me deeply on our positioning. We made progress surprisingly quickly, and I now feel total clarity."
Andrew Tilling
(Founder)
"I've moved away from just throwing money at marketing and hoping it works. Now, I know precisely where to invest every pound."
Jonathan Stein,
(Founder)
"I've moved away from just throwing money at marketing and hoping it works. Now, I know precisely where to invest every pound."
Jonathan Stein,
(Founder)
"After six years, we finally have a structured marketing strategy. This Collective gave us laser-like focus on our dream customer, ending the fear that we had to be 'all things to all people.'"
Tara Keoshgerian
(Founder)
"After six years, we finally have a structured marketing strategy. This Collective gave us laser-like focus on our dream customer, ending the fear that we had to be 'all things to all people.'"
Tara Keoshgerian
(Founder)
"Tapping into the knowledge of someone who has founded, built, and scaled a few times already is amazing... He made us realise that the value proposition is more important than anything else."
Harry Cott
(Founder)
"Tapping into the knowledge of someone who has founded, built, and scaled a few times already is amazing... He made us realise that the value proposition is more important than anything else."
Harry Cott
(Founder)
"Working with Chris and tapping into his vast knowledge has been absolutely invaluable. He's helped me gain critical clarity on precisely where to focus our marketing efforts"
Heather Horton,
(Founder)
"Working with Chris and tapping into his vast knowledge has been absolutely invaluable. He's helped me gain critical clarity on precisely where to focus our marketing efforts"
Heather Horton,
(Founder)
"We didn't commit enough time to strategy. Having these weekly structured sessions is like therapy for the business, incredibly helpful for us to gather our thoughts and move forward."
Ollie Templeton
(Co-Founder)
"We didn't commit enough time to strategy. Having these weekly structured sessions is like therapy for the business, incredibly helpful for us to gather our thoughts and move forward."
Ollie Templeton
(Co-Founder)
"My biggest worry was finding the time for this, but I've realised that a little bit of focus time can build huge momentum. I now have crystal clear clarity on our offering and uniqueness."
Jay Keoshgerian,
(Co-Founder)
"My biggest worry was finding the time for this, but I've realised that a little bit of focus time can build huge momentum. I now have crystal clear clarity on our offering and uniqueness."
Jay Keoshgerian,
(Co-Founder)
"Before the Collective, everyone told me I was right, but Chris challenged me deeply on our positioning. We made progress surprisingly quickly, and I now feel total clarity."
Andrew Tilling
(Founder)
"After six years, we finally have a structured marketing strategy. This Collective gave us laser-like focus on our dream customer, ending the fear that we had to be 'all things to all people.'"
Tara Keoshgerian
(Founder)
"Tapping into the knowledge of someone who has founded, built, and scaled a few times already is amazing... He made us realise that the value proposition is more important than anything else."
Harry Cott
(Founder)
"Working with Chris and tapping into his vast knowledge has been absolutely invaluable. He's helped me gain critical clarity on precisely where to focus our marketing efforts"
Heather Horton,
(Founder)
"We didn't commit enough time to strategy. Having these weekly structured sessions is like therapy for the business, incredibly helpful for us to gather our thoughts and move forward."
Ollie Templeton
(Co-Founder)
"My biggest worry was finding the time for this, but I've realised that a little bit of focus time can build huge momentum. I now have crystal clear clarity on our offering and uniqueness."
Jay Keoshgerian,
(Co-Founder)
"I've moved away from just throwing money at marketing and hoping it works. Now, I know precisely where to invest every pound."
Jonathan Stein,
(Founder)
"Before the Collective, everyone told me I was right, but Chris challenged me deeply on our positioning. We made progress surprisingly quickly, and I now feel total clarity."
Andrew Tilling
(Founder)
"After six years, we finally have a structured marketing strategy. This Collective gave us laser-like focus on our dream customer, ending the fear that we had to be 'all things to all people.'"
Tara Keoshgerian
(Founder)
"Tapping into the knowledge of someone who has founded, built, and scaled a few times already is amazing... He made us realise that the value proposition is more important than anything else."
Harry Cott
(Founder)
"Working with Chris and tapping into his vast knowledge has been absolutely invaluable. He's helped me gain critical clarity on precisely where to focus our marketing efforts"
Heather Horton,
(Founder)
"We didn't commit enough time to strategy. Having these weekly structured sessions is like therapy for the business, incredibly helpful for us to gather our thoughts and move forward."
Ollie Templeton
(Co-Founder)
"My biggest worry was finding the time for this, but I've realised that a little bit of focus time can build huge momentum. I now have crystal clear clarity on our offering and uniqueness."
Jay Keoshgerian,
(Co-Founder)
"I've moved away from just throwing money at marketing and hoping it works. Now, I know precisely where to invest every pound."
Jonathan Stein,
(Founder)
The Lead Engine Code: Your Strategic Asset.
You started your business for freedom, but you're working harder than ever. We know the signs of a failing lead engine:
We don't just give you a marketing plan; we give you the strategic operating system that underpins all growth. In 8 weeks, you will build the asset (the repeatable, owned system) that generates predictable value and serves you for the next 8 years.
(A metaphor for your lead generation system) Our proven expertise are the components that make up the Engine (Our IP/USP). We give you the keys to drive the F1 Car yourself (this is what you are buying). But without learning how to drive (execute) the car around the track, you could crash on the first corner. The Lead Engine Code is designed to give you the car, engine, and know-how to build a repeatable lead engine and allow you to get around the track in the safest, fastest way possible again and again.
What makes UC Unique? The Magic Mix:
Proven Blueprint: Our marketing expertise and clear methodology.
Proven Blueprint: Our marketing expertise and clear methodology.
Founder Empathy: We’ve built and exited two 8-figure businesses. We’ve walked in your shoes.
Founder Empathy: We’ve built and exited two 8-figure businesses. We’ve walked in your shoes.
Accountability: Collective support to ensure commitment, not just compliance.
Accountability: Collective support to ensure commitment, not just compliance.
Support: Consumable content + personal 1-to-1 commitment.
Support: Consumable content + personal 1-to-1 commitment.
The 8-Week Blueprint: The Strategic System That Built Two 8-Figure Businesses.
This sprint is the entire system used to found and successfully exit two multi-million pound companies: 4Ps Marketing (digital agency) and The Happiness Index (global platform). You will learn how to unlock your most valuable growth engine by transforming chaos into a repeatable, scalable asset. This is about building a predictable system that delivers consistent leads and buys back your time, giving you the Founder Freedom you deserve.
Over the 8 weeks, we will deploy 4 fundamental growth stages and build out 10 high-impact strategic assets that form your permanent lead engine.
Asset 1: The Founder Roadmap
Focus: Business and life design. We build a strategic roadmap that ensures your lead engine fuels the life you want, rather than creating a business that consumes you.
Focus: Business and life design. We build a strategic roadmap that ensures your lead engine fuels the life you want, rather than creating a business that consumes you.
Focus: Business and life design. We build a strategic roadmap that ensures your lead engine fuels the life you want, rather than creating a business that consumes you.
Asset 2: The Messaging Architecture
Focus: Market positioning. We define your high-value niche, craft a Value Proposition that cuts through the noise, and build "Counter-Attacks" to eliminate sales friction and risk.
Focus: Market positioning. We define your high-value niche, craft a Value Proposition that cuts through the noise, and build "Counter-Attacks" to eliminate sales friction and risk.
Focus: Market positioning. We define your high-value niche, craft a Value Proposition that cuts through the noise, and build "Counter-Attacks" to eliminate sales friction and risk.
Asset 3: The Lead Generation Infrastructure
Focus: Scalable growth. We deploy "The Trust Pebble" for immediate warm leads and build your automated A3C funnel. We then layer in Performance Marketing as a "Cash Multiplier" to guarantee consistent footfall.
Focus: Scalable growth. We deploy "The Trust Pebble" for immediate warm leads and build your automated A3C funnel. We then layer in Performance Marketing as a "Cash Multiplier" to guarantee consistent footfall.
Focus: Scalable growth. We deploy "The Trust Pebble" for immediate warm leads and build your automated A3C funnel. We then layer in Performance Marketing as a "Cash Multiplier" to guarantee consistent footfall.
Asset 4: The 90-Day Execution Playbook
Focus: Momentum and Ownership. You receive a non-negotiable 90-day plan to maintain the engine. You transition from "doing" the marketing to "owning" the system.
Focus: Momentum and Ownership. You receive a non-negotiable 90-day plan to maintain the engine. You transition from "doing" the marketing to "owning" the system.
Focus: Momentum and Ownership. You receive a non-negotiable 90-day plan to maintain the engine. You transition from "doing" the marketing to "owning" the system.
WHAT WILL YOU ACHIEVE?
Goals of The Lead Engine Code
INVESTMENT
What's The Cost?
£3,997 one-time payment
£3,997 one-time payment
£3,997 one-time payment
2 x £1,999 monthly
2 x £1,999 monthly
2 x £1,999 monthly
Your Investment is Zero-Risk, My Reputation is on the Line.
The Strategic Exit Guarantee (Until Week 3): I understand that founders are often burned by "tactical" agencies that don't understand strategy. I absorb that risk. If, by the end of Week 3, after we have built your Founder Roadmap and Messaging Architecture, you honestly feel this blueprint won't solve your lead problem, I will refund your investment immediately. No questions, no friction.
The Strategic Exit Guarantee (Until Week 3): I understand that founders are often burned by "tactical" agencies that don't understand strategy. I absorb that risk. If, by the end of Week 3, after we have built your Founder Roadmap and Messaging Architecture, you honestly feel this blueprint won't solve your lead problem, I will refund your investment immediately. No questions, no friction.
The Fractional CMO Implementation Guarantee: I’m not here to watch you fail. If you get overwhelmed, "stuck," or simply run out of time, I will personally step in and execute. I will transition from your advisor to your Fractional CMO and build the core lead funnel and strategy for you. I refuse to let a committed founder walk away without a working engine.
The Fractional CMO Implementation Guarantee: I’m not here to watch you fail. If you get overwhelmed, "stuck," or simply run out of time, I will personally step in and execute. I will transition from your advisor to your Fractional CMO and build the core lead funnel and strategy for you. I refuse to let a committed founder walk away without a working engine.
The 10 Strategic Assets We Will Build Together
Asset 1 | The Founder Roadmap
Asset 1 | The Founder Roadmap
Stop building a business that consumes you. We engineer a strategic roadmap that aligns your revenue targets with your personal freedom, setting clear 3-year targets and your "Freedom AOV" (Average Order Value).
Stop building a business that consumes you. We engineer a strategic roadmap that aligns your revenue targets with your personal freedom, setting clear 3-year targets and your "Freedom AOV" (Average Order Value).
Asset 2 | The Value Proposition Architecture
Asset 2 | The Value Proposition Architecture
We build your "Irresistible Offer" framework. We move past generic taglines to solve a "desperate problem" for your market, using a formula that removes friction and commands higher fees.
We build your "Irresistible Offer" framework. We move past generic taglines to solve a "desperate problem" for your market, using a formula that removes friction and commands higher fees.
Asset 3 | The ICP Intelligence Report
Asset 3 | The ICP Intelligence Report
Marketing is a conversation, not a broadcast. We define your Ideal Customer Profile (ICP) by mapping their external goals against their internal fears—the secret psychological triggers that actually drive them to buy.
Marketing is a conversation, not a broadcast. We define your Ideal Customer Profile (ICP) by mapping their external goals against their internal fears—the secret psychological triggers that actually drive them to buy.
Asset 4 | Your Proprietary Method (The Unique Vehicle)
Asset 4 | Your Proprietary Method (The Unique Vehicle)
We define "Why You?" by codifying your unique process into a proprietary branded asset. We turn your background and approach into a "System" or "Blueprint" that competitors cannot replicate.
We define "Why You?" by codifying your unique process into a proprietary branded asset. We turn your background and approach into a "System" or "Blueprint" that competitors cannot replicate.
Asset 5 | The Sales Counter-Attack Playbook
Asset 5 | The Sales Counter-Attack Playbook
Master the "Sales Chess Game" before the first move. Using AI-driven market analysis, we identify the top objections and build powerful counter-attacks to eliminate customer risk and shorten your sales cycle.
Master the "Sales Chess Game" before the first move. Using AI-driven market analysis, we identify the top objections and build powerful counter-attacks to eliminate customer risk and shorten your sales cycle.
Asset 6 | The Trust Pebble (Immediate Revenue)
Asset 6 | The Trust Pebble (Immediate Revenue)
We activate your fastest path to cash. By deploying the "Reciprocity Multiplier," we turn your funnel upside down to generate high-quality, warm referrals without spending a penny on advertising.
We activate your fastest path to cash. By deploying the "Reciprocity Multiplier," we turn your funnel upside down to generate high-quality, warm referrals without spending a penny on advertising.
Asset 7 | The A3C Lead Funnel
Asset 7 | The A3C Lead Funnel
We build your automated lead infrastructure. From Awareness to Advocacy, we deploy a streamlined funnel that moves prospects through the buyer journey, choosing the specific vertical or horizontal channel strategy that fits your niche.
We build your automated lead infrastructure. From Awareness to Advocacy, we deploy a streamlined funnel that moves prospects through the buyer journey, choosing the specific vertical or horizontal channel strategy that fits your niche.
Asset 8 | The Cash Multiplier (Performance Engine)
Asset 8 | The Cash Multiplier (Performance Engine)
We inject predictable "footfall" into your business. We set up your first performance marketing campaigns (Paid Traffic) to test your funnel instantly and accelerate growth beyond the limits of your organic network.
We inject predictable "footfall" into your business. We set up your first performance marketing campaigns (Paid Traffic) to test your funnel instantly and accelerate growth beyond the limits of your organic network.
Asset 9 | The 90-Day Execution Playbook
Asset 9 | The 90-Day Execution Playbook
The transition from "Doing" to "Owning." We build your non-negotiable execution plan, ensuring the strategy becomes a physical reality with clear daily actions that buy back your time.
The transition from "Doing" to "Owning." We build your non-negotiable execution plan, ensuring the strategy becomes a physical reality with clear daily actions that buy back your time.
Asset 10 | The Founder Pledge
Asset 10 | The Founder Pledge
The final handover. You define your commitment to the system in a high-stakes pledge. This ensures sustained accountability and shifts your identity from a "Hustling Founder" to a "Strategic Leader."
The final handover. You define your commitment to the system in a high-stakes pledge. This ensures sustained accountability and shifts your identity from a "Hustling Founder" to a "Strategic Leader."
Frequently Asked Questions
Some answers to some frequently asked questions.
What is the weekly time commitment?
We require a focused commitment of 3 hours per week: 1 hour for the live Collective Sprint call and 2 hours for completing the Mission content and templates. This structured approach ensures you consistently work on your business, not just in it.
What are the Collective Sprints and when are they held?
Collective Sprints are weekly, live group coaching sessions held Every Wednesday at 13:00 GMT. They are designed for Q&A, hot-seat coaching, and accountability. Your personal 1-to-1 strategic sessions with Chris can be scheduled flexibly around your calendar.
What happens if I miss a Collective Sprint call?
Every live session is recorded and instantly shared with comprehensive notes. While live attendance is highly recommended for accountability, the Head Chef Override guarantee ensures that if you fall behind, we intervene to personally build your core strategy. We refuse to let a committed founder fail.
How long do I have access to the content and community?
You are part of the Collective for Life. You retain unlimited access to all content, mission templates, and the private founder community forever. We also host quarterly strategic check-ins post-sprint to keep your engine predictable.
How is this different from hiring an agency?
Agencies sell execution on their terms; UC delivers the strategy on your terms. We teach you to be the Head Chef so you permanently own the recipe (the strategic asset) before spending money on execution.
What exactly is a "marketing strategy?"
A strategy is the non-negotiable Engine of your business. Without the right strategic foundation, you have NO chance of accelerating growth. It's the difference between trying to drive an F1 car with no engine, versus having a solid foundation you can build on for years to come.
Why is mastering marketing strategy so critical?
Chris Hyland founded UC because marketing had a life-changing effect on his ventures (4Ps and THI). It is the true growth engine that cushions the blow from inevitable setbacks (lost customers, lost staff, dips in leads) by ensuring a predictable flow of new business.
Is the Lead Engine Code right for all founders?
This is strictly for ambitious founders only. While the programme is a sprint, growing a business is a marathon. If you are not committed to the hard work and discipline required to succeed, this programme is not for you.
How quickly will I see results?
Results depend entirely on your commitment to action. We give you the tools (like the Trust Pebble in Mission 6) to generate leads immediately after the 8-week sprint. The true value, however, is the predictable, repeatable lead flow that lasts for years.
Do you guarantee leads?
We guarantee the strategic system, but like anything in life, you get out what you put in. Our commitment to your success is unwavering because we use your testimonials to superpower our future growth. We refuse to let you fail.
I feel shy about sharing knowledge with a group (Wolf Pack).
We find that shared accountability is priceless, as you realise other founders face similar hurdles. However, if group dynamics are not for you, the core strategic programme can be completed on a 1-to-1 basis with Chris Hyland.
Where is the content housed?
All Mission content, videos, templates, and the community portal are housed within a dedicated app, accessible on both mobile and desktop environments, ensuring you can access it anytime, anywhere.
What is the weekly time commitment?
We require a focused commitment of 3 hours per week: 1 hour for the live Collective Sprint call and 2 hours for completing the Mission content and templates. This structured approach ensures you consistently work on your business, not just in it.
What are the Collective Sprints and when are they held?
Collective Sprints are weekly, live group coaching sessions held Every Wednesday at 13:00 GMT. They are designed for Q&A, hot-seat coaching, and accountability. Your personal 1-to-1 strategic sessions with Chris can be scheduled flexibly around your calendar.
What happens if I miss a Collective Sprint call?
Every live session is recorded and instantly shared with comprehensive notes. While live attendance is highly recommended for accountability, the Head Chef Override guarantee ensures that if you fall behind, we intervene to personally build your core strategy. We refuse to let a committed founder fail.
How long do I have access to the content and community?
You are part of the Collective for Life. You retain unlimited access to all content, mission templates, and the private founder community forever. We also host quarterly strategic check-ins post-sprint to keep your engine predictable.
How is this different from hiring an agency?
Agencies sell execution on their terms; UC delivers the strategy on your terms. We teach you to be the Head Chef so you permanently own the recipe (the strategic asset) before spending money on execution.
What exactly is a "marketing strategy?"
A strategy is the non-negotiable Engine of your business. Without the right strategic foundation, you have NO chance of accelerating growth. It's the difference between trying to drive an F1 car with no engine, versus having a solid foundation you can build on for years to come.
Why is mastering marketing strategy so critical?
Chris Hyland founded UC because marketing had a life-changing effect on his ventures (4Ps and THI). It is the true growth engine that cushions the blow from inevitable setbacks (lost customers, lost staff, dips in leads) by ensuring a predictable flow of new business.
Is the Lead Engine Code right for all founders?
This is strictly for ambitious founders only. While the programme is a sprint, growing a business is a marathon. If you are not committed to the hard work and discipline required to succeed, this programme is not for you.
How quickly will I see results?
Results depend entirely on your commitment to action. We give you the tools (like the Trust Pebble in Mission 6) to generate leads immediately after the 8-week sprint. The true value, however, is the predictable, repeatable lead flow that lasts for years.
Do you guarantee leads?
We guarantee the strategic system, but like anything in life, you get out what you put in. Our commitment to your success is unwavering because we use your testimonials to superpower our future growth. We refuse to let you fail.
I feel shy about sharing knowledge with a group (Wolf Pack).
We find that shared accountability is priceless, as you realise other founders face similar hurdles. However, if group dynamics are not for you, the core strategic programme can be completed on a 1-to-1 basis with Chris Hyland.
Where is the content housed?
All Mission content, videos, templates, and the community portal are housed within a dedicated app, accessible on both mobile and desktop environments, ensuring you can access it anytime, anywhere.
What is the weekly time commitment?
We require a focused commitment of 3 hours per week: 1 hour for the live Collective Sprint call and 2 hours for completing the Mission content and templates. This structured approach ensures you consistently work on your business, not just in it.
What are the Collective Sprints and when are they held?
Collective Sprints are weekly, live group coaching sessions held Every Wednesday at 13:00 GMT. They are designed for Q&A, hot-seat coaching, and accountability. Your personal 1-to-1 strategic sessions with Chris can be scheduled flexibly around your calendar.
What happens if I miss a Collective Sprint call?
Every live session is recorded and instantly shared with comprehensive notes. While live attendance is highly recommended for accountability, the Head Chef Override guarantee ensures that if you fall behind, we intervene to personally build your core strategy. We refuse to let a committed founder fail.
How long do I have access to the content and community?
You are part of the Collective for Life. You retain unlimited access to all content, mission templates, and the private founder community forever. We also host quarterly strategic check-ins post-sprint to keep your engine predictable.
How is this different from hiring an agency?
Agencies sell execution on their terms; UC delivers the strategy on your terms. We teach you to be the Head Chef so you permanently own the recipe (the strategic asset) before spending money on execution.
What exactly is a "marketing strategy?"
A strategy is the non-negotiable Engine of your business. Without the right strategic foundation, you have NO chance of accelerating growth. It's the difference between trying to drive an F1 car with no engine, versus having a solid foundation you can build on for years to come.
Why is mastering marketing strategy so critical?
Chris Hyland founded UC because marketing had a life-changing effect on his ventures (4Ps and THI). It is the true growth engine that cushions the blow from inevitable setbacks (lost customers, lost staff, dips in leads) by ensuring a predictable flow of new business.
Is the Lead Engine Code right for all founders?
This is strictly for ambitious founders only. While the programme is a sprint, growing a business is a marathon. If you are not committed to the hard work and discipline required to succeed, this programme is not for you.
How quickly will I see results?
Results depend entirely on your commitment to action. We give you the tools (like the Trust Pebble in Mission 6) to generate leads immediately after the 8-week sprint. The true value, however, is the predictable, repeatable lead flow that lasts for years.
Do you guarantee leads?
We guarantee the strategic system, but like anything in life, you get out what you put in. Our commitment to your success is unwavering because we use your testimonials to superpower our future growth. We refuse to let you fail.
I feel shy about sharing knowledge with a group (Wolf Pack).
We find that shared accountability is priceless, as you realise other founders face similar hurdles. However, if group dynamics are not for you, the core strategic programme can be completed on a 1-to-1 basis with Chris Hyland.
Where is the content housed?
All Mission content, videos, templates, and the community portal are housed within a dedicated app, accessible on both mobile and desktop environments, ensuring you can access it anytime, anywhere.
Chris Hyland, Founder, Underestimated Collective
The Lead Engine Code: From Wasted Investment to Crystal Clarity.
Access the entire Lead Engine Code, 8 Weeks of Group Sprints, 3 Dedicated 1-to-1 Sessions, and the lifelong founder community (The Wolf Pack).