Own the Lead Engine that Buys
Back Your Freedom
We transform founder-led businesses into world-class, exit-ready organisations. We engineer your engine in 90 days, guaranteed leads by Day 60. without you lifting a finger.
This isn’t advice. It’s a build-out designed to remove uncertainty.
We don't scale at the expense of our results. To ensure every Lead Engine is built to my personal standards, we maintain a strict cap of 10 customers.
This is a high-touch, Done-for-You implementation. Once a spot is gone, it is gone until a founder is handed back the keys to an engine that is already running.
The Path to the Ultimate Prize: Founder Freedom.
Every founder aims to achieve consistent growth and founder freedom, a business that runs without constant firefighting. One that doesn’t depend on you being in every decision. To get there, you must move through the three non-negotiable stages of the Growth-to-Freedom Cycle.
We start with Stage 1, because without a self-sustaining Lead Engine, scale and exit remain theoretical.
Engineering the automated infrastructure that buys back your time and fuels the business without your daily involvement.
Codifying growth into a repeatable, high-margin operating system that removes "Founder Dependency."
Maximising valuation for a life-changing liquidity event or the ultimate "Wellness Exit" for total time freedom.
Engineered by a Two-Time Founder.
Chris Hyland, Founder, Underestimated Collective
The Agency Story: Scaling through Precision
The Journey: Chris Scaled a digital agency from a windowless office to £5M organic revenue, reaching £10M post-acquisition by a global PLC (Artefact SA).
The Proof: Led growth strategies for global icons including Audi, Nike, Gymshark, and Ralph Lauren.
The Connection: This is where we perfected the Performance Engine. We mastered how to use marketing as a "Cash Multiplier", building the automated infrastructure where increased investment leads to predictable, accelerated growth.
The Software Story: Scaling through Systems
The Journey: Chris co-founded a neuroscience-backed platform operating in 140 countries, capturing 1 million monthly data points and securing £5M in investment on the path to an 8-figure valuation.
The Proof: Proved that data-driven customer insights are the "gold dust" of growth, if you have the systems to act on them.
The Connection: This is where we mastered Automated Advocacy. We learned how to build a lead funnel that works 24/7, turning customer trust into a self-sustaining referral machine that generates leads while you sleep.
These exits weren’t built with tactics. They were built with systems.
Our Promise
We are not a consultant selling device; we are an architect delivering a finished build. We have used the Lead Engine Code to engineer these exits and now, we will use it to build yours.
Are You Trapped in the 'Brave Face' Cycle?
You built this business for freedom, but lately, it feels like the business owns you. You’re projecting confidence to your team and your family, but behind the scenes, the engine is straining.
The Hunting Trap: You are still the primary "hunter" for new business. Growth relies on your personal network and frantic effort, not a predictable, automated system.
Agency Burnout: You’ve hired "tactical" agencies that promised the world but delivered nothing but pretty reports and wasted invoices. They lacked the founder-level strategy you actually needed.
The Execution Gap: You know exactly where you need to go, but you lack the time to build the path. You’re stuck "in" the business, with no bandwidth to work "on" the growth.
Founder Dependency: The deep-seated fear that if you stepped away for a month, the lead flow would dry up and the machine would stop.
The Silent Anxiety: The weight of wearing the "brave face" for your board and team, while feeling privately isolated and out of control of your own schedule.
"The way out isn't another tactic or a bigger ad budget. It's a proven blueprint, built for you by someone who has already walked the path."
Chris Hyland, Founder, Underestimated Collective
We Don’t Want a Retainer. We Want Your Exit.
Standard agencies want to marry you, we don’t. We are a specialised Strike Team. We arrive, build your engine, hand you the keys, and exit. You aren't buying a monthly service; you are acquiring a Self-Sustaining Asset that you own and can scale with or without us.
Days 1–30: The Architecture (The Blueprint)
We don’t guess; we engineer. We define your Founder Roadmap, map your ICP’s internal psychological triggers, and craft an Irresistible Value Proposition that commands attention.
Days 31–60: The Deployment (The Build)
Our team handles the heavy lifting. We build your high-conversion assets, deploy your email automations, and ignite your Performance Engine. By Day 60, high-quality, pre-qualified leads are hitting your inbox.
Days 61–90: The Optimisation (The Tuning)
We fine-tune the conversion points and divert a flood of qualified traffic to your door. This is where we ensure the lead engine is firing on all cylinders and your cost-per-acquisition is dialled in.
Post-Day 90: Handover & Ownership
The engine is built. We hand you the keys and the "Recipe Book" so you or your team can maintain it indefinitely. Our mission is complete... unless you’re ready to move to the Acceleration Stage to prepare for your exit.
Before we build anything, we diagnose everything.
We Build. You Own.
We don’t just advise, we deploy. While you lead your business, our Strike Team of specialists in Strategy, Funnels, and Performance, handle the heavy lifting. You sign off the blueprint, we build the machine.
Meet the experts executing your build-out:
You don’t start by committing. You start by understanding.
THE INVESTMENT
Choose Your Path to Freedom.
For the founder who has the team but lacks the map. You get the full 8-week strategic system, plus 4 private 1-to-1 strategy sessions with me to ensure your build is flawless. You own the recipe; you lead the construction.
£3,997 one-time payment
For the founder who needs the result, not the homework. My Strike Team takes over the heavy lifting, engineering the strategy, building the assets and igniting the ads. We build it, you own it. We hand you a firing engine on Day 90.
My Personal Guarantee
TRUSTED BY FOUNDERS LIKE YOU.
From Wasted Investment to Crystal Clarity.
If you’re considering this, the diagnostic is your first step.
Lead Engine Build-Out: Frequently Asked Questions
Some answers to some frequently asked questions.
How is this different from hiring a traditional agency?
Most agencies are "waiters", they take an order for a tactic (like SEO or social media) and bill you for it indefinitely. Underestimated Collective (UC) delivers a Strategic Operating System on your terms. We are the Architects; we engineer the permanent Lead Engine asset so you own the "recipe" for growth forever, rather than being a hostage to an agency retainer.
What exactly is a "Lead Engine"?
It is the automated infrastructure of your business. Without it, you are "hunting" for leads through frantic, manual effort. With it, you have a predictable stream of qualified attention diverted straight to your business on autopilot. It is a self-sustaining asset that increases the valuation of your company.
Will you actually build this for me?
Yes. This is a 100% "Done-for-You" deployment. While you lead your business, our Strike Team (Strategy, Ads, Content, and Tech) parachutes in to design, build, and trigger your engine. You sign off on the "Strategic Assets"; we handle the engineering.
How quickly will I see results?
We operate on a surgical 90-day "In and Out" timeline. We deploy "The Trust Pebble" in Phase 1 for immediate warm leads. By Day 60, your automated engine is live and driving qualified traffic to your business.
Do you guarantee performance?
My reputation is on the line. We provide a Performance Guarantee: If your engine is not driving quality leads by Day 60, I refund your entire Month 2 investment. Furthermore, I will personally continue to work on your engine—at zero cost—until it hits the benchmarks established in your initial diagnostic.
Why do you limit intake to 10 clients?
To ensure I can personally oversee every build as Chief Architect, we maintain a strict cap of 10 concurrent partners. This is a commitment to quality, not a marketing tactic. Once these 10 slots are committed, the "Engine Room" is closed to new builds until a project is completed and the keys are handed back to the founder.
What is the long-term vision for my business?
We use the Growth-to-Exit Cycle to move you from Stage 1: Leads, to Stage 2: Scale, and Stage 3: Exit. Getting your lead engine firing is the first step toward Founder Freedom—creating a self-sustaining organisation that is ready for a life-changing payday, whether that is financial or a "wellness exit" (total time freedom).
Where is the supplemental content housed?
While we do the building, you get full access to the Lead Engine Code training assets. All strategy videos, implementation blueprints, and your 90-Day Execution Playbook are housed within a dedicated app for mobile and desktop access, ensuring you and your team have the "Recipe Book" forever.
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